The Negative Effects of Beauty Standards in the Fashion Industry and How to Change Them

By: Kenny Hin

Beauty standards in the fashion industry have been a topic of much debate in recent years. Despite some progress, the industry has long perpetuated narrow, unrealistic beauty ideals that exclude a vast majority of people and contribute to harmful self-image issues. The negative effects of these beauty standards are far-reaching and can have a profound impact on individuals and society as a whole.

One of the most harmful consequences of unrealistic beauty standards is the impact they have on self-esteem and body image. The constant bombardment of images of a limited, idealized beauty standard can lead to feelings of inadequacy, insecurity, and low self-worth, especially for those who do not fit within these narrow norms. This can result in body dissatisfaction, eating disorders, and other forms of self-harm.

Another negative effect of beauty standards in the fashion industry is the perpetuation of harmful stereotypes and systemic biases. By excluding diverse representations of beauty, the industry reinforces harmful norms and perpetuates biases against marginalized communities. This not only reinforces harmful stereotypes but also limits the creative potential of the industry and reinforces systemic inequalities.

So, what can be done to change these harmful beauty standards in the fashion industry?

1. Diversify Representation: The fashion industry can promote more inclusive and diverse representation of beauty by featuring models of all sizes, shapes, skin colors, and ethnicities in their advertising campaigns and runway shows.
2. Use Unretouched Images: By using unretouched images in their marketing campaigns, the fashion industry can celebrate natural beauty and promote self-acceptance and body positivity.
3. Collaborate with Body Positive Influencers: The fashion industry can work with body-positive influencers and advocates to promote a more inclusive and accepting culture and challenge harmful beauty standards.
4. Educate and Raise Awareness: The fashion industry can play a role in educating the public about the harmful effects of unrealistic beauty standards and raising awareness about the need for a more inclusive and diverse representation of beauty.

In conclusion, the negative effects of beauty standards in the fashion industry cannot be ignored. It’s time for the industry to step up and make a commitment to promoting a more inclusive and accepting representation of beauty. By embracing diversity and celebrating different forms of beauty, the fashion industry can help to break down harmful beauty standards and promote self-acceptance and body positivity.